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3 Most Embarrassing Marketing Mistakes

letsdinelocal • July 3, 2023

3 Most Embarrassing Marketing Mistakes Restaurant Owners Make (And How to Correct Them)

Running a restaurant is hard work, and marketing is super important for making your business successful. But even smart restaurant owners can make embarrassing and expensive marketing mistakes that can hold them back. In this blog post, we'll talk about three common mistakes and how to fix them.

Let's jump right in and learn how to avoid these embarrassing blunders!

MISTAKE #1: Forgetting to Tell People What to Do (Call to Action)

One embarrassing mistake some restaurant owners make is forgetting to tell people what to do. They don't give clear instructions on what customers should do next.

But don't worry, here's how to fix it:

a) Know What You Want: Decide what you want people to do, like making a reservation or coming to your restaurant. Knowing your goal will help you create the right message.

b) Use Strong Words: Use words that make people want to take action, like "Book Now," "Call for Reservations," or "Come Try Our Delicious Food!" These words make people feel excited and want to do what you're asking.

c) Make It Easy: Make sure it's easy for people to respond to your message. Put your instructions where people can see them easily, like on your website, social media pages, or ads. Use buttons or links that people can click to respond quickly.

MISTAKE #2: Not Collecting Customer Contact Information

Another embarrassing mistake is forgetting to collect people's contact information. Not only is this a rookie mistake, but you're actually loosing money by forgetting this simple step. This is important because it helps you stay in touch with your customers.

Here's how to fix it:

a) Ask for Feedback: Create a way for customers to give you feedback, like comment cards or online surveys. When they give feedback, you can ask for their contact information. You could even offer a prize or discount as a thank you.

b) Restaurant Club: Create an offer to incentivize guests to give you their contact information. You can use this contact list to share news, special offers, and tasty updates with your customers. Restaurant clubs are a GREAT way to attract new customers!! Give them a reason to share their personal contact information with you.

TIP: Restaurant Clubs increase the likelihood of new customers visiting your restaurant. ( Click here to receive the tools you need to quickly start your restaurant club)

c) Reward Loyalty: Create a loyalty program where customers earn rewards for coming back to your restaurant. Ask for their contact information when they sign up for the program. This way, you can keep them updated on their rewards and send them special offers.

TIP: Loyalty Clubs work best for customers who are already familiar with your restaurant. ( Click here to create your own loyalty club and receive step by step restaurant marketing roadmap )

MISTAKE 3: Ignoring Your Relationships with Customers

One more embarrassing mistake is not paying attention to your relationships with customers. It's important to keep them happy and coming back.

Here's how to fix it:

a) Learn what type of customer they are: Use a tool like Let's Dine Local to keep track of your customers. Share facts about your restaurant to help new guests learn about your menu and services. Provide exclusive thank you offers to frequent guests who are already familiar with your restaurant. It helps you make them feel special.

b) Personalize Your Messages: Use the information you have about your customers to make your messages more personal. Send them special offers on their birthdays or recommend dishes they might like based on what they've ordered before.

c) Stay in Touch: Keep in touch with your customers regularly through email, social media, or text messages. Share updates, fun stories, or pictures to get them excited about your restaurant. And don't forget to reply to their messages and questions quickly!

Avoiding embarrassing marketing mistakes is important for restaurant owners who want their business to succeed. By telling people what to do, collecting their information, and building strong relationships, you'll make your restaurant more popular and keep customers coming back.

We at Let's Dine Local have created one restaurant marketing platform to help you avoid these three embarrassing restaurant marketing mistakes. To learn more visit: info.letsdinelocal.com today!

So, let's fix those mistakes and make your restaurant the best it can be!

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